Creating Marketing Campaigns and Building Brand Awareness

In this course students will interact with a "real-world" client to create a marketing campaign and develop a persuasive oral and visual client presentation for a marketing case study. Working in teams, we will develop individual marketing recommendations to pitch a new campaign for a local brand. The teams will then compete against each other when presenting their marketing strategy to the client. Students will incorporate marketing concepts in developing creative approaches and formulating each step of the marketing campaign. The project will incorporate fundamental concepts of financial literacy including business analysis, budgeting, and measurable response objectives.