This intensive workshop equips future localization leaders with the mindset and tools of modern product managers. Over two immersive weekends, students will explore how data, storytelling, and innovation intersect to shape products that succeed across cultures and markets.

The course blends strategic frameworks with hands-on exercises to simulate real-world decision making—from identifying user needs and defining product-market fit to negotiating trade-offs and communicating value to stakeholders. Participants will also explore the role of artificial intelligence in transforming localization, user experience, and global product scalability.