The course focuses in four areas: (1) Study of the various marketing challenges of enterprises operating within frontier and emerging markets, (2) Developing the marketing programs of new enterprises and growing enterprises within frontier and emerging market nations, (3) Taking the products, services and programs of such emerging market enterprises internationally through regional market expansion and entry into developed, global markets, and (4) Entry and participation by large global companies into frontier and emerging markets and the opportunities and challenges in doing so. The course examines both profit-making and social enterprises, and examines country-markets in Asia, Latin America, Africa, the Middle East, and Eastern Europe, as well as the primary emerging countries of Brazil, Russia, India, China and South Africa (BRICS). It is a case-based, practical decision-making class with emphasis on student discussion and problem solving.