Theories of Celebrity

In this course we will explore the cultural significance of the concept "celebrity" from a variety of theoretical perspectives. We will draw from a range of examples, including the history of Hollywood, the branding of sport stars, the rise of reality television, YouTube fame, and celebrity gossip, to examine the structures of power and inequality the celebrity phenomenon and its commodification embody. We will use theoretical concepts such as hegemony, the spectacle, mechanical reproduction, the panopticon, hyperreality, microcelebrity, postmodernity, and neoliberalism to analyze the extraordinary rise of a visual culture based on the production and consumption of celebrity. (Formerly SOAN 0281) (SOAN 0105) 3 hrs. sem.