Waging Winning Campaigns: How to advocate for change

Campaigns are organized ways to achieve a particular political or social goal. Whether you are passionate about advancing solutions to climate change, increasing wages, fighting bigotry, expanding healthcare access, or anything else, you will need to inspire others to join your cause, develop persuasive, evidence-based arguments, communicate effectively, and influence decision-makers to act on your demands. In this course we will use case studies, guest lectures, discussions, and small group projects to design and launch successful campaigns. We will practice skills such as selecting campaign targets, power-mapping, writing press releases, delivering persuasive pitches, generating compelling digital content, holding 1:1 organizing meetings, measuring impact, and celebrating victories. This course counts as a social science cognate for environmental studies majors.