Political Consumerism and the Consumerization of Politics

In the United States, we fashion our identities through the purchases we make. We form communities based on shared loyalty to particular brands and consumer lifestyles. Political campaigns are commercialized and voters choose among prepackaged candidates. For many, the way to participate in social activism is to buy something. But can we solve problems such as globalization, environmental degradation, and excessive consumption through more or different consumption? Our study of current issues in U.S. consumer culture will include culture jamming, boycotts, and the anti-sweatshop and Fair Trade movements, as well as greenwashing, cause branding, and other corporate practices.

3 hrs. sem/disc