The Enterprising Self: Entrepreneurial Cultures, Modern Subjects

In this course we will look at how ideas about self-improvement and being entrepreneurial shape who we are today as humans. We will explore how concepts like self-care and self-empowerment, often seen through a business-like lens, shape our mental and social lives. Social media platforms like LinkedIn and Instagram push us to market ourselves, turning everyday actions into forms of entrepreneurship. Through real-life examples, ethnographic studies, and visual materials, we will examine how socio-economic life and personal choices influence each other. We will take a critical look at how global capitalism shapes our sense of self, showing the ongoing negotiation between personal identity and economic pressures.