The objectives of this course are: (1) to help students to learn managerial thinking, analysis, problem solving and self-expression/cross-cultural communication skills so as to function effectively in a group setting aimed at problem solving, (2) to provide students with an understanding of the basic principles and concepts of marketing, (3) to develop and utilize basic marketing financial analysis of decisions and their economic feasibility, and (4) to explore marketing as a career field or for the purpose of deciding which other marketing courses the student desires to take. The course will also help students develop a holistic view of marketing and understand the integration of marketing to other business activities. The course utilizes an interactive case-based discussion format and serves as a foundation for subsequent courses focusing specifically on international marketing problems and other marketing strategies. Students with a strong undergraduate background in marketing problem solving and decision-making, well beyond an introductory course, should consider testing out of this course.