This is a foundation course for students focusing on the international marketing specialization or who desire careers in marketing, supply chain management, entrepreneurship or in consulting. The course builds skills in problem solving and decision making through rigorous case analysis and practical decision-making in the following areas of business marketing in the international environment: understanding business and government organizations as customers and markets and market opportunities within global industries; managing evolving markets within dynamic value chains of industries and inter-industry competitive sets; international business marketing opportunity analysis, segmentation and targeting; creating, managing and fulfilling the business to business sustainable, differential value proposition; contracts and contracting processes as forms of working relationships between organizations; negotiation of business relationships and contracts within the supply and distribution chain and with customers; new business to business product development and launch, marketing planning for new products in international markets; management of the business to business product and service line within the international context, including international market entry; establishing and managing international channels of distribution for market entry, penetration and competitive response strategy; pricing and competitive bidding in the international environment and establishing and achieving balance between profit-making activities and corporate social responsibility issues.