This course is offered both as an MBA core course and as a service course within GSIPM and MIIS for students interested in international trade, development, localization and other issues pertaining to developing and implementing marketing decisions for enterprises, both commercial and social, private and public. The focus is on understanding marketing as a tool of decision-making and problem solving in such areas as identifying and appraising market opportunities, defining the value proposition, developing and marketing products/services and brands, establishing and managing distribution and trade channels, promotions and advertising campaigns, and the pricing of goods and services. The course is taught within an international context dealing with problems and decisions in a wide range of countries, industries, and different sizes of enterprises.