In this course we will delve into how localization services are conceptualized, presented and ultimately sold. Students will learn how to utilize authentic sales methodologies and concepts common to the industry for diagnosing localization needs and how to match those needs with relevant services. In the process, we will cover the fundamentals of buyer behavior, localization maturity modeling, selling tactics as well as “solutions development” -- a unique practice combining all you have learned about technologies, services, sales strategies and the buyer’s mindset in order to create customized programs to resolve the most complex localization challenges. Students who are naturally extroverted; love to talk and present to an audience; and are passionate about business psychology, strategy and problem solving are a perfect fit for this course. You must be very comfortable with presenting, talking and receiving feedback in a public forum.
- 9:00am-4:00pm on Sunday, Saturday at MGWN MG99 (Feb 27, 2016 to Feb 28, 2016)
4:00pm-8:00pm on Friday at MGWN MG99 (Feb 26, 2016 to Feb 26, 2016)
- McGowan MG99
Ritzdorf, Jon Matthewjritzdorf@middlebury.edu