TRLM 8636A
Marketing for Localizers
This course encompasses both a general introduction to principles of international marketing and a specialized look at marketing for localizers.
General principles of international marketing taught will include but not be limited to the following: understanding consumer behavior through marketing research; developing international marketing positioning using an appropriate marketing mix of product, price, distribution, and promotion strategy; and adapting branding, advertising, and other marketing communications for international markets.
Throughout the course, cases and lesson examples will place special focus on marketing from the following two perspectives: (1) international and cross-cultural marketing of companies that use translation and localization services – including best practices for localizing related marketing content – and (2) marketing of language services.
- Schedule
- 2:00pm-3:50pm on Tuesday (Jan 30, 2017 to May 19, 2017)
- Location
- Casa Fuente CF452
- Instructors
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Wooten, Adam
awooten@middlebury.edu
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