Fundraising: Methods and Strategy

Most higher education and non-profit organizations engage in some form of fundraising. Broad annual appeals, event-based drives, major gift solicitation and corporate-foundation grants are utilized by a wide range of charitable organizations to raise funds. Leaders in this sector must be familiar with advancement structures and operations in order to maximize resources for their organizations. This course will familiarize students with organizational constructs, roles and best practices within highly effective fundraising operation. Students will examine gift types, solicitation methods, record keeping and tax issues while participating in role play and case study scenarios to gain a broad understanding of the advancement field.